How Generic Drug Pricing Collapsed a Billion-Dollar Marke...

What this episode covers

Episode 54 explores the brutal economics of generic drug pricing, using the case of Daraprim to show how a 5,000% price hike followed by a generic crash reveals the strange dynamics of pharmaceutical competition. Lucas and Luna break down the race to zero, the role of FDA approvals, and why value-based pricing is the industry's next frontier. Featuring specific numbers: how Daraprim went from $13.50 to $750 per pill and back again, and why the market for generic drugs is a prisoner's dilemma playing out in real time. #GenericDrugs #PharmaceuticalPricing #Daraprim #MartinShkreli #FDA #ValueBasedPricing #PrisonersDilemma #DrugPricing #PricingStrategy #Business #PricingPower #FexingoBusiness #BusinessPodcast #Podcast #Economics #Healthcare #Competition #Policy Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers?

This episode is 13 minutes long.

When was this Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers episode published?

This episode was published on June 15, 2026.

What is this episode about?

Episode 54 explores the brutal economics of generic drug pricing, using the case of Daraprim to show how a 5,000% price hike followed by a generic crash reveals the strange dynamics of pharmaceutical competition. Lucas and Luna break down the race...

Can I download this Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.