EPISODE · Jun 15, 2026 · 13 MIN
How Generic Drug Pricing Collapsed a Billion-Dollar Market
from Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers · host Fexingo
Episode 54 explores the brutal economics of generic drug pricing, using the case of Daraprim to show how a 5,000% price hike followed by a generic crash reveals the strange dynamics of pharmaceutical competition. Lucas and Luna break down the race to zero, the role of FDA approvals, and why value-based pricing is the industry's next frontier. Featuring specific numbers: how Daraprim went from $13.50 to $750 per pill and back again, and why the market for generic drugs is a prisoner's dilemma playing out in real time. #GenericDrugs #PharmaceuticalPricing #Daraprim #MartinShkreli #FDA #ValueBasedPricing #PrisonersDilemma #DrugPricing #PricingStrategy #Business #PricingPower #FexingoBusiness #BusinessPodcast #Podcast #Economics #Healthcare #Competition #Policy Keep every episode free: buymeacoffee.com/fexingo
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How Generic Drug Pricing Collapsed a Billion-Dollar Market
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