How Germany Works Out

As Germany’s median age rises, new opportunities are opening the med-tech sector, for instance in the area of physiotherapy. At the same time, “silver agers” determined to remain active and fit in their later years is configuring the market for fitness clubs and service. There’s plenty of room in industry for international players. Our Guests: Davide Ferrario and Marco Sauer are with Movendo Technology, an Italian company pioneering robotic physiotherapeutic devices driven by artificial intelligence. The machines are being used to help people retain mobility into advanced age and recover more quickly from injuries. Florian Brauer is senior global product manager at FIBO, Germany’s annual fitness trade fair, and the largest of its kind in the world. FIBO will be held again in Cologne in April 2024.