How Getting Back to Basics Turned 437 Into an 8-Figure Brand

from Shopify Masters · host Hyla Nayeri, Adam Levinter

Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek. For more on 437 and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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This episode is 41 minutes long.

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This episode was published on June 11, 2026.

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