EPISODE · Jun 11, 2026 · 41 MIN
How Getting Back to Basics Turned 437 Into an 8-Figure Brand
from Shopify Masters · host Hyla Nayeri, Adam Levinter
Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek. For more on 437 and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek.
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How Getting Back to Basics Turned 437 Into an 8-Figure Brand
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