How GHOST Built A Brand Where Authenticity Is Undefeated
from Predicting The Turn w/ Dave Knox Hosted by Dave Knox
When Dan Lourenco and Ryan Hughes started GHOST, they wanted to build something with authenticity at its core, not a fake version of fitness. Today, GHOST is one of the fastest growing brands in the industry across a multitude of categories. I sat down with Dan and Ryan to learn about their unique approach to brand building and how GHOST convinced brands like Chips Ahoy to work with them early on.
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This episode is 21 minutes long.
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This episode was published on September 30, 2022.
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