HOW GILLETTE CHANGED THE CONVERSATION

Asking its audience if they are “the best a man can be?” A few months back, we wrote a blog that talked about Nike’s use of Colin Kaepernick in their most recent “Just Do It” ad campaign. Instead of focusing on the controversy of whether Kaepernick was right or wrong in his actions, we instead chose to discuss Nike’s attempt to cash in on such a politically charged national conversation, and whether they even had the moral high ground to do so. Enter Gillette and their “We Believe: The Best a Man Can Be” campaign.