How 'Giving a Crap' Can Get You Success, with Simon Griffiths (Who Gives a Crap)

Can wiping away what you've been told about profiting lead to your business being flush with cash? Simon Griffiths, the visionary co-founder and CEO of Who Gives a Crap knows so. In fact, in this episode, he shares why giving away 50% of his company's profits not only led to multi-millions donated to the cause of global sanitation, but to a competitive market advantage and success that could not have otherwise been possible.  Simon shares all the highlights of the WGAC journey so far - from a the origins of the idea to the viral crowdfunding campaign that saw him sitting on a toilet for 50 hours straight to navigating the unprecedented "toilet paper panic" of 2020. You'll learn the secrets behind their iconic marketing strategy, how to build a brand so compelling that customers become your biggest advocates and ultimately why doing good is good for business.  See omnystudio.com/listener for privacy information.