How Go Nutz is reinventing Men's and Women's grooming

What does it take to disrupt an industry that's barely changed in decades—and convince people to talk about one of the most uncomfortable grooming topics imaginable? In this episode of Everything Intellectual Property, we sit down with Landon McKinnis, founder and CEO of Go Nutz, to hear how a college athlete with an entrepreneurial mindset set out to reinvent personal grooming with a patented 360-degree body hair trimmer designed specifically for the body's most sensitive areas. What began as an idea in 2018 quickly evolved into a bold mission to build a category-defining brand that consumers would literally "go nuts" over.Landon shares the behind-the-scenes journey of turning an unconventional idea into a real business, from developing innovative product designs and navigating the patent process to building a memorable brand in one of the most competitive consumer product categories. He explains how persistence, creativity, and an obsession with solving a real customer problem helped him overcome skepticism while bringing a first-of-its-kind grooming product to market. Along the way, he reveals why branding can be just as valuable as the invention itself and how thinking differently became his biggest competitive advantage.www.thegonutz.com00:00 – Meet Landon McInnes & the Go Nutz Story01:58 – The Grooming Problem That Inspired the Invention05:34 – Designing a 360° Patented Grooming Solution10:18 – Building a Brand Around an Uncomfortable Topic15:42 – The Patent Process & Protecting the Innovation22:07 – Manufacturing Challenges & Bringing the Product to Market28:54 – Marketing Go Nutz in a Competitive Industry35:11 – Lessons Learned as a First-Time Entrepreneur42:38 – What's Next for Go Nutz?47:20 – Advice for Inventors and Consumer Product Founders#GoNutz #LandonMcInnes #MensGrooming #Innovation #Inventor #Patents #IntellectualProperty #Entrepreneurship #Startup #FounderStory #ProductDevelopment #BrandBuilding #ConsumerProducts #Manufacturing #BusinessPodcast #PatentProtection #ProductDesign #InventorLife #EverythingIntellectualProperty #Ecommerce