How 'going green' can reward people and the planet

Whether on the shelves of your favorite neighborhood retailer or on the menu at popular restaurants like Chipotle, consumers are “seeing green” in more places than ever; and no, we don’t mean green with envy!  In this episode of The Natural List, co-host Adrienne Smith is joined by HowGood’s SVP of Growth and Innovation Rachel Calomeni and Director of Retail Growth and Innovation Lauren Porter to explore the history of HowGood, success stories and sustainability frameworks adopted by companies in the food system and methods used by CPG brands and retailers to present product sustainability information to consumers. Why is this important? Calomeni and Porter explain that 75% of millennials are changing their purchasing habits based on environmental factors. Additionally, consumers are willing to pay ~30% more for products marketed with sustainability data and attributes.  Tune in to learn about the ROI of a solid sustainability strategy, why carbon dioxide (CO2) emission ratings are the nutritional data of 2024 and how simple ingredient swaps can reduce your family’s meatloaf from 19.7kg CO2 down to ~10-12kg CO2.