How “Going Viral” Can Propel Your Franchise with Kevin Hsu of Pokeworks

Kevin Hsu, CMO and co-founder of Pokéworks, is an innovative leader with years of sales and marketing experience. Kevin oversees the marketing activities and social media innovation of Pokeworks. In 2016, Pokéworks introduced the sushi burrito to the world through a viral video, establishing the brand as pioneers in the industry and sparking a social media phenomenon with Hsu heading up the brand’s digital presence.  Prior to Pokeworks, Kevin served as VP of Sales and Marketing for technology firms for over 10+ years.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Kevin Hsu, the CMO and co-founder of Pokeworks. [2:22] Josh welcomes Kevin to Franchise Euphoria. [3:01] Kevin takes a moment to explain the concept of Pokeworks, which is a fast-casual restaurant that serves Hawaiian-inspired cuisine. [5:21] Kevin describes the buildout of a Pokeworks location which consists of roughly 1000-1500 square feet. [6:12] Pokeworks began in 2015 out of what Kevin calls a sanitary garage to test out their product. [13:13] While franchising wasn’t in their initial plan, people started reaching out about potentially opening a location in their market as the concept spread. [15:55] When Pokeworks first started, the originators felt that having nine co-founders would help diversify their markets having them located in various places across the country. [18:57] Although Pokeworks has experienced quick growth, Kevin explains that most of the co-founders are still involved in the day-to-day processes to help meet the demand for their expansion. [20:37] The ideal Pokeworks is someone who has demonstrated past business success but is also someone who is passionate about their future. [24:27] If you want to learn more about Pokeworks, you can visit their website at www.Pokeworks.com. [24:58] Thanks for listening, and please, reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: [email protected] www.franchiseeuphoria.com www.indyfranchiselaw.com www.pokeworks.com/franchise www.facebook.com/watch/?v=1529355410702264