How Good Brands Evolve as Business Grows | Caleb Chancey of Infomedia

What does your brand actually say about your business, and when is it time to change it? In this episode of The Localist, host Carrie Rollwagen sits down with Caleb Chancey, Creative Director at Infomedia, to answer real branding questions submitted by the audience. They cover what branding actually means beyond fonts and colors, whether AI-generated logos are a good starting point, why simplicity can be the most expensive option, and how to know when your brand needs to grow. Caleb and Carrie also pull back the curtain on the real-world branding evolution of The Localist podcast, including the creation of Localist Lab, as a practical case study in how small business brands can adapt and expand without losing what makes them recognizable. Whether you are just starting out or years into running a business, this conversation will help you think differently about the brand you are building. 🎥  Watch the Full Episode on YouTube https://youtu.be/TEf-25iSxVU 💻 Connect with Caleb Chancey Website: https://infomedia.com/our-team/caleb-chancey/ Instagram: https://www.instagram.com/calebchancey/ LinkedIn: https://www.linkedin.com/in/calebchancey/ Mentioned in This Episode: Zag by Marty Neumeier https://bookshop.org/p/books/zag-the-1-strategy-of-high-performance-brands-marty-neumeier/b7df5b6597ad6a34?ean=9780321426772&next=t Brands That Mean Business by Blake Howard https://bookshop.org/p/books/branding-that-means-business-how-to-build-enduring-bonds-between-brands-consumers-and-markets-matt-johnson/72a19efd0bbb201f?ean=9781541701670&next=t Creativity, Inc. by Ed Catmull https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012 Matchstick (brand agency, Atlanta) https://matchstick.co Carrie's One Quick Coffee: Personal Branding https://www.youtube.com/watch?v=yhwG7__vei0 The Localist Brand Guide  https://drive.google.com/file/d/1AwzW6ig0wYRK2OTkiUb3lhph8qo2tCy0/view?usp=sharing 📢 Thanks to Our Sponsor, Infomedia: The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online. Contact Infomedia: https://infomedia.com/contact  Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners. Each session features practical strategies you can use right away. See upcoming events and register https://infomedia.com/events