How Good Design Can Help Increase Sales

Are you trying to figure out if a rebrand is worth the high price tag? Just ask actors turned entrepreneurs David McGranaghan & Julian Miller, co-founders of McMiller, a company that creates games designed to make you laugh, who went over-budget to rebrand their business. “Strong design [...] turns a four-star review into a five-star review, and I think that's definitely what we've learned, and it's money well spent [...] I would encourage people to put money into design," says David. In the season finale of This is Small Business, you’ll hear how Julian and David’s love story sparked the idea to start their business, the challenges and benefits of being married to your business partner, and how design can elevate your products. They’ll also talk about the importance of taking it slow when you’re first stepping into entrepreneurship.In this episode you’ll hear:(01:23) How David and Julian met and started Mcmiller (06:11) Why David and Julian wanted to get into entrepreneurship despite being professional actors(09:55) The challenges and benefits of starting a business with your romantic partner(12:28) How you could use reviews to improve your products(15:12) How design can elevate your products(22:36) How success can hurt your business if you’re not prepared for it(23:54) How to add sustainability into your business – Andrea mentions two This is Small Business episodes about sustainability. If you want to learn more, check out this season's bonus episode “How your business can have an impact” or an episode from season 4 called “How to Grow a Sustainable Business.”(25:58) Julian and David give us a look into their future goals and their upcoming game(26:55) Julian and David emphasize the importance of taking things slow when you’re starting your business – it’ll help you avoid mistakes and give you time to work on the best version of your product