How Google Ads Assets Improve Ad Rank Beyond Keywords

What this episode covers

Lucas and Luna dig into Google Ads assets (formerly called ad extensions) and why they matter more in 2026 than ever before. They break down how sitelinks, callouts, structured snippets, and image assets directly influence your Ad Rank — and your cost-per-click. Using a real example of a mid-market HVAC company that cut CPA by 18% just by adding three asset types, Lucas explains why assets are no longer optional. They discuss the difference between automated assets and manual ones, why the asset report tab in Google Ads is the most overlooked screen in PPC, and how a simple asset audit can rescue accounts with low impression share. If you run Google Ads and haven't looked at your asset tab in the last 90 days, this episode is for you. #GoogleAds #PPC #AdExtensions #AdRank #Assets #SearchAds #PaidSearch #DigitalMarketing #SEM #MarketingPodcast #PPCStrategy #AdWords #QualityScore #CPC #ROAS #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Ask A Spaceman Archives - 365 Days of Astronomy Ask A Spaceman Archives - 365 Days of Astronomy Podcasting Astronomy Every Day of the Year Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food.

Frequently Asked Questions

How long is this episode of The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy?

This episode is 7 minutes long.

When was this The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy episode published?

This episode was published on May 31, 2026.

What is this episode about?

Lucas and Luna dig into Google Ads assets (formerly called ad extensions) and why they matter more in 2026 than ever before. They break down how sitelinks, callouts, structured snippets, and image assets directly influence your Ad Rank — and your...

Can I download this The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.