How Google Ads Call Extensions Drive Phone Conversions

In this episode, Lucas and Luna dive into Google Ads call extensions and how they can drive measurable phone call conversions. They break down when to use the call button versus the call extension, how to set up call reporting with a Google forwarding number, and the importance of call-only campaigns for mobile-first industries like plumbing and emergency services. Using a real-world example from a mid-size HVAC company that saw a 22 percent increase in qualified leads by switching to a call-extension-first strategy, they explain the key metrics to track — call length, scheduled call conversions, and missed-call rate. They also cover best practices like setting business hours, using call snippets, and pairing call extensions with location extensions for local search dominance. Perfect for PPC managers and business owners looking to turn ad clicks into real phone conversations. #GoogleAds #CallExtensions #PhoneConversions #PPCStrategy #PaidSearch #LocalMarketing #HVACMarketing #CallOnlyCampaigns #ForwardingNumber #CallReporting #ConversionTracking #AdExtensions #MobileAds #LeadGeneration #FexingoBusiness #BusinessPodcast #Marketing #GoogleAdsPodcast Keep every episode free: buymeacoffee.com/fexingo