How Google Ads Conversion Tracking Lies to You

Lucas and Luna unpack one of the most pervasive blind spots in Google Ads: conversion tracking that looks correct but systematically underreports or double-counts. Lucas explains the 'last-click bias' problem with real numbers — how a client's campaign appeared to have a 3x ROAS but actually lost money when accounting for assisted conversions. They walk through the difference between view-through conversions, click-through conversions, and cross-device attribution gaps. Luna shares a painful anecdote where her team optimized toward a 'conversion' that was actually a bot filling out a lead form. They also discuss the growing role of Google's modeled conversions and why the 'conversions' column in your account may be 20-40% higher than reality. Practical takeaways: how to use the attribution comparison report, why you should set up offline conversion imports, and the one metric that often matters more than conversion volume. #ConversionTracking #GoogleAds #PPC #Attribution #LastClickBias #ViewThroughConversion #CrossDeviceTracking #OfflineConversionImport #ModeledConversions #BotLeads #GoogleAdsAttribution #MarketingPodcast #BusinessPodcast #FexingoBusiness #PaidSearch #DigitalMarketing #PPCMetrics #AdFraud Keep every episode free: buymeacoffee.com/fexingo