EPISODE · Jun 6, 2026 · 11 MIN
How Google Ads Landing Page Experience Impacts Quality Score in 2026
from The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy · host Fexingo
Lucas and Luna dive deep into one of the most misunderstood components of Google Ads Quality Score: landing page experience. They break down what Google actually measures—not just 'relevance' but load time, mobile usability, navigation, and content match. Using real examples from a mid-market SaaS case study, they show how improving landing page experience from 'below average' to 'average' cut cost per conversion by 22% in Q1 2026. They also discuss the recent September 2025 update that made page experience signals more granular, and why many advertisers still ignore this lever. If you're running Google Ads in 2026 and your Quality Score is stuck at 5 or 6, this episode offers a focused action plan. #GoogleAds #QualityScore #LandingPageExperience #PPCStrategy #PaidSearch #ConversionRateOptimization #CRO #PageSpeed #MobileOptimization #UserExperience #AdRank #CostPerConversion #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #SaaSMarketing #GoogleAdsTips Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
Lucas and Luna dive deep into one of the most misunderstood components of Google Ads Quality Score: landing page experience. They break down what Google actually measures—not just 'relevance' but load time, mobile usability, navigation, and content match. Using real examples from a mid-market SaaS case study, they show how improving landing page experience from 'below average' to 'average' cut cost per conversion by 22% in Q1 2026. They also discuss the recent September 2025 update that made page experience signals more granular, and why many advertisers still ignore this lever. If you're running Google Ads in 2026 and your Quality Score is stuck at 5 or 6, this episode offers a focused action plan. #GoogleAds #QualityScore #LandingPageExperience #PPCStrategy #PaidSearch #ConversionRateOptimization #CRO #PageSpeed #MobileOptimization #UserExperience #AdRank #CostPerConversion #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #SaaSMarketing #GoogleAdsTips Keep every episode free: buymeacoffee.com/fexingo
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How Google Ads Landing Page Experience Impacts Quality Score in 2026
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