How Google Ads Location Targeting Reduces Waste in 2026

Lucas and Luna dig into Google Ads location targeting in 2026 — specifically how location assets like store codes and radius targeting can reduce wasted spend by up to 30 percent. They walk through a real campaign for a Denver-based coffee chain that used location extensions and proximity bidding to cut cost-per-acquisition by 22 percent. The episode covers the difference between physical location targeting and audience location, how to layer location reports with conversion data, and why many advertisers still miss the option to exclude people who are just passing through. If you run local or regional campaigns, this episode gives you a specific audit step you can apply today. #GoogleAds #LocationTargeting #PPC #PaidSearch #LocalAdvertising #RadiusTargeting #LocationExtensions #StoreCodes #ProximityBidding #CostPerAcquisition #CampaignOptimization #DigitalMarketing #MarketingPodcast #FexingoBusiness #BusinessPodcast #SearchAds #AdWaste #ConversionData Keep every episode free: buymeacoffee.com/fexingo