How Google Ads Negative Keywords Protect Your Budget in 2026

Lucas and Luna dive into the underrated art of negative keywords in Google Ads. Lucas explains how a single negative keyword saved a client $12,000 in wasted spend over one quarter. They break down the difference between negative keyword match types, how to build a negative keyword list from search term reports, and why broad match negatives can sometimes block valuable traffic. Luna shares a cautionary tale about a clothing retailer that accidentally blocked 'silk' and killed their best-selling dress campaign. The episode includes practical tips for using negative keyword lists at the campaign and account level, and how to audit your current negative keyword strategy. By the end, listeners will know how to cut wasted spend without cutting performance. #GoogleAds #NegativeKeywords #PPC #PaidSearch #SearchAds #AdSpend #BudgetOptimization #KeywordStrategy #SearchTermReport #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #AdAccountManagement #ClickFraud #IrrelevantTraffic #CampaignOptimization #ROI Keep every episode free: buymeacoffee.com/fexingo