How Google Ads Negative Keywords Save You From Wasted Spend

from The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy · host Fexingo

Lucas and Luna dive into the art and science of negative keywords in Google Ads, revealing how a small e-commerce retailer cut their cost per acquisition by 22 percent in just two weeks by aggressively pruning irrelevant search terms. They walk through real examples like 'free' modifiers and job-seeker queries that drain budgets, explain match type behavior for negatives, and share practical tips for building a negative keyword list that evolves with your campaigns. This episode is packed with actionable insights for any advertiser tired of paying for clicks that never convert. #GoogleAds #NegativeKeywords #PPC #SearchAds #Marketing #PaidSearch #AdSpend #ConversionRate #Ecommerce #CostPerAcquisition #KeywordStrategy #AdWords #DigitalMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #Advertising #SEM Keep every episode free: buymeacoffee.com/fexingo

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This episode is 8 minutes long.

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This episode was published on June 1, 2026.

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