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Jul 31, 2026 41 min

How Google broke the internet

from The Gray Area with Sean Illing Hosted by Vox

The internet is changing. For years our primary gateway to the internet has been search engines: we ask a question, a list of websites pops up, and we choose which ones to click on. But we are rapidly headed towards a different model, one in which AI-generated answers to our questions are our primary gateway to the internet. How we got here starts with Google. In today’s episode, guest host Miles Bryan interviews journalist Ryan Broderick to discuss “Google zero,” a point in time when Google stops pointing us towards a list of search results and instead only produces AI-generated answers. Miles and Ryan discuss the evolution of the internet, how search engine optimization changed content production, why AI may fundamentally change how we find information, and what the future of search might look like. Host: Miles Bryan, Vox Senior Producer and Reporter Guest: Ryan Broderick, Editor-in-Chief of Garbage Day We would love to hear from you. To tell us what you thought of this episode, email us at [email protected] or leave us a voicemail at 1-800-214-5749. Your comments and questions help us make a better show. And you can watch new episodes of The Gray Area on YouTube. Listen to The Gray Area ad-free by becoming a Vox Member: vox.com/members

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