How Google identify and evaluate authors through E-E-A-T

The podcast looks at Google's E-E-A-T concept for improving the quality of search results. E-E-A-T evaluates the expertise, experience, authority and trustworthiness of authors by analyzing various on- and off-page signals. Google uses machine learning, in particular Natural Language Processing (NLP), to identify authors from unstructured content and assign content to them. The analysis of author embeddings compared to document embeddings enables the assignment of content to authors and the evaluation of their credibility. In addition, various Google patents are presented that detail methods for author identification and evaluation. https://searchengineland.com/google-identify-evaluate-authors-e-e-a-t-395639