How Google Is Now Using Knowledge Graph Entity Relationship in Rankings

In this episode of the SEO Podcast with Fexingo, Lucas and Luna explore how Google's Knowledge Graph now uses entity relationships to influence search rankings. They break down a real-world example: a local bakery in Austin, Texas, that saw a 30% organic traffic lift after Google connected its home-delivery vendor as a related entity. The hosts explain the concept of entity relationship scores, how Google assigns relevance between connected entities, and what this means for SEO strategies in June 2026. They discuss practical steps to optimize for entity relationships, including structured data markups like sameAs and knowsAbout, and the importance of building authoritative links between related entities. Tune in to understand how Google is evolving beyond keywords to understand the web as a network of entities and their relationships. #KnowledgeGraph #EntityRelationships #GoogleRankings #SEOStrategy #StructuredData #EntitySEO #LocalSEO #OrganicTraffic #GoogleSearch #2026SEO #EntityBasedSEO #AustinBakery #SEOExperiment #MarketingPodcast #FexingoBusiness #BusinessPodcast #GoogleUpdate #EntityOptimization Keep every episode free: buymeacoffee.com/fexingo