How Google Now Uses Reviews for Local Rankings episode artwork

EPISODE · Jun 14, 2026 · 9 MIN

How Google Now Uses Reviews for Local Rankings

from The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic · host Fexingo

In this episode of The SEO Podcast, Lucas and Luna explore how Google now incorporates review signals into local search rankings. They break down the shift from review count to review recency and diversity, using a specific case: a Denver coffee shop that lost rankings after a burst of five-star reviews from a single event. The hosts examine Google's 2025-2026 local search updates, including the role of review velocity and response rate. Listeners learn why a handful of recent, detailed reviews can outperform hundreds of stale ones, and how to audit their own review profile. The episode also covers practical steps: encouraging varied review content, responding within 48 hours, and avoiding review gating. A must for local business owners and SEOs navigating the evolving landscape. #GoogleReviews #LocalSEO #LocalRankings #GoogleAlgorithm #ReviewSignals #SearchEngineOptimization #Marketing #SEOPodcast #FexingoBusiness #BusinessPodcast #DenverCoffeeShop #ReviewVelocity #ReviewRecency #ReviewDiversity #GoogleLocalUpdate #ResponseRate #ReviewGating #OrganicTraffic Keep every episode free: buymeacoffee.com/fexingo

In this episode of The SEO Podcast, Lucas and Luna explore how Google now incorporates review signals into local search rankings. They break down the shift from review count to review recency and diversity, using a specific case: a Denver coffee shop that lost rankings after a burst of five-star reviews from a single event. The hosts examine Google's 2025-2026 local search updates, including the role of review velocity and response rate. Listeners learn why a handful of recent, detailed reviews can outperform hundreds of stale ones, and how to audit their own review profile. The episode also covers practical steps: encouraging varied review content, responding within 48 hours, and avoiding review gating. A must for local business owners and SEOs navigating the evolving landscape. #GoogleReviews #LocalSEO #LocalRankings #GoogleAlgorithm #ReviewSignals #SearchEngineOptimization #Marketing #SEOPodcast #FexingoBusiness #BusinessPodcast #DenverCoffeeShop #ReviewVelocity #ReviewRecency #ReviewDiversity #GoogleLocalUpdate #ResponseRate #ReviewGating #OrganicTraffic Keep every episode free: buymeacoffee.com/fexingo

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How Google Now Uses Reviews for Local Rankings

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This episode was published on June 14, 2026.

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In this episode of The SEO Podcast, Lucas and Luna explore how Google now incorporates review signals into local search rankings. They break down the shift from review count to review recency and diversity, using a specific case: a Denver coffee...

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