How Google Uses Click-Through Rate as a Ranking Signal

Episode 52 of The SEO Podcast digs into a controversial ranking factor: click-through rate from search results. Lucas and Luna explore Google's 2023 patent on user interaction signals, the difference between branded and non-branded CTR, and why a high CTR might actually hurt you if it triggers a 'false positive' penalty. They dissect a case study from a mid-size e-commerce site that saw a 40% organic traffic drop after an aggressive title-tag rewrite campaign, and how they recovered by focusing on search intent over clickbait. Also: why Google's AI systems now model 'expected CTR' per position, and how to optimize without gaming the system. A must-listen for marketers who want to understand the line between SEO and spam. #ClickThroughRate #RankingSignal #GoogleAlgorithm #SearchEngineOptimization #SEOPodcast #GoogleRankings #OrganicTraffic #SearchIntent #TitleTagOptimization #UserEngagement #GooglePatent #Marketing #DigitalMarketing #SEOTips #ContentStrategy #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo