EPISODE · Aug 14, 2023 · 28 MIN
How Google's Generative Experience Reduces Site Traffic -- Krista Brea // Morningstar
from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Krista Brea, Senior SEO Manager at Morningstar, talks about Google's generative experience and its impact on site traffic. Although Google's generative experience hasn't been officially released, the company has been quietly preparing for AI integration with the recent removal of FAQ rich results from Google search. This change has implications for site traffic as it is already reducing clicks to websites that previously relied on FAQ snippets for traffic generation. Today, Krista discusses how Google's generative experience reduces site traffic. Show NotesConnect With: Krista Brea: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What this episode covers
Krista Brea, Senior SEO Manager at Morningstar, discusses how Google's generative experience reduces site traffic.
NOW PLAYING
How Google's Generative Experience Reduces Site Traffic -- Krista Brea // Morningstar
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m