How Graham Riley Utilizes LinkedIn for B2B Sales and Marketing

Graham Riley's, CEO of Maverrik North America explores how LinkedIn evolved from a job-seeking platform to a powerful business development tool. Graham shares his insights on leveraging social media for career advancement, the art of professional networking, and strategies for personal and organizational branding. His unique approach to social media marketing provides valuable lessons for anyone looking to enhance their digital presence and foster meaningful professional relationships.Chapters:00:00:00 - Intro and Welcome: Meet Graham Riley, Digital Marketing Maverick00:00:32 - Rising to the Top: Graham's Journey to CEO of Maverrik North America00:02:43 - Social Media Revolution: Its Impact on Today's Business World00:03:50 - LinkedIn Strategies: Merging Job Hunting and Business Growth00:06:47 - LinkedIn's Role: A Key Player in Modern Business Development00:08:59 - Storytelling on Social Media: Crafting Engaging Narratives00:10:57 - Content is King: Mastering LinkedIn's Content Creation00:12:51 - LinkedIn Tactics: Practical Steps for Business Advancement00:18:14 - Client Engagement: Showing Genuine Interest for Business Success00:21:04 - Wrapping Up: Final Thoughts and How to Connect with Graham RileyLinks And Resources:Graham Riley on LinkedInGraham Riley on TwitterGraham’s Website & CoursesMaverrik.ioAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!