How Grammarly Made YouTube Ads a Hit ft. Shanik Patel

from Brandformance · host Pranav Piyush

In this episode of the Marketing Scientists Podcast, former Head of Growth at Grammarly, dives deep into his recipe for success with YouTube Ads. He explains how to decide if YouTube could be a winning platform for your brand, and how to build your strategy—from targeting to bidding and structuring. He also decodes platform-specific nuances like post-click optimization, and how to measure the true ROI of your YouTube campaigns. About the guest:Shanik Patel scaled Grammarly's YouTube advertising from zero to hundreds of millions in profitable ad spend. Now, he helps ambitious brands unlock breakthrough growth through strategic YouTube advertising. His specialty is in producing creatives that not only grab attention, but also convert viewers into customers at scale.

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This episode is 59 minutes long.

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This episode was published on September 9, 2025.

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