How great companies can stay great with Eric Ries

Eric Ries's The Lean Startup method is undeniably one of the most influential writings published on entrepreneurship in the last decade. It gave a whole generation of founders a new way to build - and made 'pivot' a household word. Now he's tackling an even harder subject: why do so many great companies eventually betray everything they stood for? And what can founders do to stop it? In his new book Incorruptible, Ries argues that governance is the most powerful and most underappreciated force in business. In this conversation with Carlos, they get into why shareholder primacy destroys brands, why the tools to resist that pressure already exist, and why most founders give away the thing that matters most.