How Great Leaders Communicate Care: The First Call Test | Ace Charafeddine episode artwork

EPISODE · Jun 2, 2026 · 34 MIN

How Great Leaders Communicate Care: The First Call Test | Ace Charafeddine

from Conversations That Count · host David Shaft

Most professionals spend 80 percent of their workday communicating, and almost none have a system for getting better at it. This is the leadership communication conversation that started Conversations That Count.Ace Charafeddine is the founder of Acez Academy, owner of his own mortgage brokerage, and author of 10 Keys of Leadership. He has trained communication and sales leadership teams across the country.In this conversation you'll learn:- How to audit your flow state and rebuild it through inputs (sleep, food, conversations, environment)- The communication move that earns trust before you have the right to coach- The First Call Test: a simple leadership communication question that tells you whether your team actually trusts youPlus the slot machine framework for making professional development goals impossible to ignore, the four archetypes for making hard leadership decisions, and the unconditional door policy that makes mentees run through walls for you.This is the first ever episode of Conversations That Count, finally pulled from the vault. At the time of the recording Ace was at Rocket Mortgage. He has since launched Acez Academy and his own brokerage.Try This Tomorrow: Ask yourself which of your team members would call you first if they proposed, got a job offer, or had a baby. If you can name three with confidence, you are leading. If you cannot, the gap is your next month of work.Get the free Communication Playbook: https://ctcpodcast.media/free-playbookCONNECT WITH CTC:Website: https://ctcpodcast.mediaApple Podcasts: https://podcasts.apple.com/us/podcast/conversations-that-count/id1891772224Spotify: https://open.spotify.com/show/3J6lZ10GvK07qCv3aQxnkRLinkedIn: https://linkedin.com/in/davidshaftLinktree: https://linktr.ee/davidshaftFOLLOW ACE:Website: https://acezacademy.comLinkedIn: https://www.linkedin.com/in/ali-charafeddine-0787264a/Acez Academy on YouTube: https://www.youtube.com/@AcezAcademyAcez Academy on Instagram: https://www.instagram.com/theacezacademy/Follow Conversations That Count on Spotify and Apple Podcasts so you never miss an episode. (00:00) - Hook (00:43) - Welcome to the first ever Conversations That Count (01:41) - Ice cream trucks and how Ace's sales career started (05:00) - The conversation that pulled Ace back into flow (11:23) - The slot machine framework (14:06) - One personal goal, one professional goal (16:03) - The 10 Keys of Leadership playbook (20:19) - The Thanksgiving proposal and the First Call Test (24:27) - The four archetypes: warrior, sovereign, lover, magician (30:25) - Inside Acez Academy (32:41) - The A-Woof close

Most professionals spend 80 percent of their workday communicating, and almost none have a system for getting better at it. This is the leadership communication conversation that started Conversations That Count.Ace Charafeddine is the founder of Acez Academy, owner of his own mortgage brokerage, and author of 10 Keys of Leadership. He has trained communication and sales leadership teams across the country.In this conversation you'll learn:- How to audit your flow state and rebuild it through inputs (sleep, food, conversations, environment)- The communication move that earns trust before you have the right to coach- The First Call Test: a simple leadership communication question that tells you whether your team actually trusts youPlus the slot machine framework for making professional development goals impossible to ignore, the four archetypes for making hard leadership decisions, and the unconditional door policy that makes mentees run through walls for you.This is the first ever episode of Conversations That Count, finally pulled from the vault. At the time of the recording Ace was at Rocket Mortgage. He has since launched Acez Academy and his own brokerage.Try This Tomorrow: Ask yourself which of your team members would call you first if they proposed, got a job offer, or had a baby. If you can name three with confidence, you are leading. If you cannot, the gap is your next month of work.Get the free Communication Playbook: https://ctcpodcast.media/free-playbookCONNECT WITH CTC:Website: https://ctcpodcast.mediaApple Podcasts: https://podcasts.apple.com/us/podcast/conversations-that-count/id1891772224Spotify: https://open.spotify.com/show/3J6lZ10GvK07qCv3aQxnkRLinkedIn: https://linkedin.com/in/davidshaftLinktree: https://linktr.ee/davidshaftFOLLOW ACE:Website: https://acezacademy.comLinkedIn: https://www.linkedin.com/in/ali-charafeddine-0787264a/Acez Academy on YouTube: https://www.youtube.com/@AcezAcademyAcez Academy on Instagram: https://www.instagram.com/theacezacademy/Follow Conversations That Count on Spotify and Apple Podcasts so you never miss an episode. (00:00) - Hook (00:43) - Welcome to the first ever Conversations That Count (01:41) - Ice cream trucks and how Ace's sales career started (05:00) - The conversation that pulled Ace back into flow (11:23) - The slot machine framework (14:06) - One personal goal, one professional goal (16:03) - The 10 Keys of Leadership playbook (20:19) - The Thanksgiving proposal and the First Call Test (24:27) - The four archetypes: warrior, sovereign, lover, magician (30:25) - Inside Acez Academy (32:41) - The A-Woof close

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How Great Leaders Communicate Care: The First Call Test | Ace Charafeddine

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This episode was published on June 2, 2026.

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Most professionals spend 80 percent of their workday communicating, and almost none have a system for getting better at it. This is the leadership communication conversation that started Conversations That Count.Ace Charafeddine is the founder of...

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