How great leaders inspire action - Simon Sinek

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Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ... (Filmed at TEDxPugetSound.)Talk by Simon Sinek. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of TED-Ed?

This episode is 21 minutes long.

When was this TED-Ed episode published?

This episode was published on May 30, 2026.

What is this episode about?

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ... (Filmed at TEDxPugetSound.)Talk by Simon...

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