How Great Restaurant Brands Stay Relevant for Decades (CEO Lettuce Entertain You, R.J. Melman)

Repeated Hit BrandsR.J. Melman, CEO of Lettuce Entertain You Enterprises, shares why some companies stay relevant for decades while others disappear:“Restaurants don’t get tired. Restaurateurs get tired.”Lettuce has built more than 120 restaurant concepts over 55 years.Not one hit, but REPEATED hits!Maggiano’s.RPM.Shaw’s.Bub City.Wildfire.RJ Grunts.Different eras. Different audiences. Different trends.The same core engine underneath it all:Reinvent early.Stay obsessive about the details.Build cultures people want to belong to.And never assume yesterday’s success guarantees tomorrow’s relevance.R.J. says:Failure isn’t one giant moment. It happens slowly… every day… when leaders stop evolving.That mindset is probably why Lettuce has survived while so many concepts fade the second they stop being “hot.”Question: What do you think helps brands stay relevant?----Step past the Red Velvet Rope.Subscribe to Zeitgeist and catch Episode 8 now.The Zeitgeist podcast is brought to you by Cameo, Personalized videos from your favorite stars. Book yours here: https://www.cameo.com/