How Green & Blacks Scaled From a £4m “Niche Organic” to a £40m “Everyday Premium" Brand - Mark Palmer, ex-Marketing Director Green & Blacks, Pret A Manger, Co-founder Cawston Press.

This week’s episode of HUNGRY.  is with the Food and Drink Marketing Master, Mark Palmer. Mark has a glittering and illustrious career: Ex-Marketing Director: Green & Blacks, Pret A Manger. Co-founder: Cawston Press, L.A. Kombucha.  Chairman: UNION Hand-Roasted Coffee. Marketing Manager: Burger King and United Biscuits.  His experience provides a deep well of knowledge. I took as many buckets (and lessons) as possible.  ON THE MENU: 1. How Green & Blacks Scaled From a £4m “Niche Organic” Brand to a £40m “Everyday Premium Brand". 2. Why Challenger F&B Brands Actually Don’t Need Huge Distribution to Build a Huge Brand. 3. How Pret A Manger took on Starbucks, Costa and EAT by Doing The "Brilliant Basics”.4. The 3 Biggest Mistakes Food and Drink Brands Make That Stunts Their Growth. 5. How Brands Can Stand Out in Crowded Categories: The Do’s and Don’ts from Green & Blacks 6. Why Mark Believes "Worrying About Everything” Great Food and Drink Marketing? Want more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)