How Greg Morrone Converts 90% of Leads With a $400 Onboarding Offer

🌎 Greg Morrone , owner of The FIT Lab in Hoboken, NJ, joins Mateo to break down the "PT-first" onboarding model that converts 90-95% of leads, and the hospitality lessons from his years in nightlife that shaped a gym with a stellar community.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here so you don't miss out.📱 Socials:The FIT Lab(Instagram): https://www.instagram.com/thefitlabhoboken/The FIT Lab (Facebook): https://www.facebook.com/theFITLabInc/The FIT Lab (Website): https://thefitlabhoboken.com/📺 Watch On:https://www.youtube.com/@GymWorldWorldwide🔥Show Notes0:00 — Intro & meet Greg Morrone of The FIT Lab2:29 — Greg's backstory: nightlife, culinary school, and Danny Meyer's hospitality playbook3:55 — Why hospitality lessons are hard to systemize in a gym setting5:53 — Inside The FIT Lab's "PT-first" model5:59 — Run a successful gym with Kilo 7:48 — The new fast-track offer: 6 one-on-one sessions for $4008:17 — Results so far: 28 signups, 25 conversions, capacity by October9:44 — Why pricing PT and small group dollar-for-dollar kills sales friction10:13 — Meet coach Jason, and why Greg's staff sticks around for a decade-plus11:12 — The trade-off: 6% rent factor, higher payroll, investing in people over space13:36 — Greg's tagline: "high value personal training"14:29 — The FIT Lab's 13-year anniversary and why community isn't a sales pitch15:25 — Run clubs, Hyrox, and the rise of IRL connection as a selling point16:20 — Designing around busy parents with limited time17:16 — Fitting 180 members into a 2,300 sq ft (1,600-1,700 usable) odd-shaped space17:45 — How members find The FIT Lab: paid ads, Google search, ~250 testimonials20:03 — Advice for gym owners stuck in the same spot for years23:38 — Outro