How Gregg Majewski is building Craveworthy Brands

How do you build a restaurant brand platform? This week’s episode of the Restaurant Business podcast A Deeper Dive features Gregg Majewski, the longtime industry executive and founder of Craveworthy Brands. We spoke with Gregg at the FSTEC Conference in Texas earlier this month. Majewski had worked for years in the industry as an investor and executive, most recently as CEO of Mongolian concepts BD’s Mongolian Grill, Genghis Grill and Flat Top Grill. Earlier this year he created Craveworthy Brands, which hopes to strike gold by finding the next big concept. It has several brands under its umbrella, including the Mongolian concept and emerging chains like Lucky Cat, Krafted burger bar, Budlong Hot Chicken and Wing it On. The company is on the verge of a trio of acquisitions, one of which Majewski reveals on the podcast. We talk about the strategy behind the acquisitions and why it makes sense to operate many brands under one umbrella. We talk about the market for mergers and acquisitions and where that’s headed in the future. And we talk about other issues, such as third-party delivery and why Majewski thinks more brands should hold off on excessive charges on third-party delivery orders. It’s a fascinating conversation with the latest restaurant brand collector so please have a listen.