How Grenade Exited to Mondelez for £200 Million and Lessons in Unapologetic Authenticity

Grenade Came. Saw. Conquered.Grenade are THE O.G. quintessential challenger brand.Juliet Barratt and Al Barratt quintessential challenger founders.Grenade won listings at Waitrose & Partners, Sainsbury's, WHSmith Marks and Spencer, Tesco Morrisons and many, many moreIn 2021, they sold to Mondelēz International for £200 million.Thrilled to Welcome Jules as the latest guest on Hungry.🍊ON THE MENU:1. The TWAT factor: Why you must be DIFFERENT but not too DIFFERENT2. The Raising Money Watch Outs: you're going to MARRY then DIVORCE your investors, so think about the DIVORCE first3. The Dangers of selling to private equity: slows you down, makes you question your gut decision making4. Why you must set your stool early and be unapologetically authentic5. Why food and drink founders forget how much they've done to get to the bottom of the mountain - be kind to yourself Do yourself a favour, subscribe to the Hungry Friday Feast News Letter for Cold Email Tricks and Tips 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)