How Groomit Is Scaling On-Demand Mobile Pet Grooming — With Quality and Control

In this episode, we speak with Groomit co-founders Sohel Kapadia and Lars Rissmann about building a mobile, on-demand pet grooming platform designed for convenience, quality, and scale. Unlike typical marketplace models (e.g., Rover/Wag), Groomit vets groomers, provides fully outfitted mobile vans, manages logistics/technology, and delivers a consistent standard of service—for both pet parents and groomers.After bootstrapping for years, Groomit has achieved $7.4M in 2024 revenue (up from $5.8M in 2023), with over 150,000 pets groomed and an average rating of 4.8 stars. The company now operates in 17 states and 50+ cities, with a repeatable playbook for entering new markets and building recurring revenue, including auto-scheduling that now accounts for ~30% of bookings.Groomit’s hybrid model—supporting independent groomers with vans, bookings, payments, and software—has unlocked earnings potential for groomers (often earning ~$117 per appointment) and a premium, convenient service for pet owners. The vans are third-party investor-owned, minimizing Groomit’s capex, and groomers operate as independent contractors who can keep vans at home for efficiency.If you’re interested in how to scale a premium services marketplace with high operational complexity, tight quality control, and strong unit economics, this episode offers a clear blueprint.