How Grubhub Rebranded with Motion & Craveability | Jasmine Sharpe

What happens when a major brand rethinks everything - in just 3 months?In this episode of Months in Motion, Jasmine Sharpe (Creative Director, Grubhub) joins Jack to unpack how she led a motion-ready rebrand that reimagines photography, type, and storytelling across every channel.From subtle cheese pulls to expressive wordmarks, this is a masterclass in making food brands feel - emotionally and sensorially.Jasmine also opens up about inclusive design, creative leadership, and the art of building a brand that partners with everyone - from local bodegas to Michelin-level restaurants.🎥 Topics Covered:• Why Grubhub’s new system starts with motion• Craveability in design: emotion through food, type & color• From static to sensorial: out-of-home, TVC & digital• Creative sprints, fast approvals & internal brand building• How diversity strengthens storytelling• Building agency + in-house collaborations that work• Photography, accessibility & future experimentation🔗 Explore Grubhub: https://www.grubhub.com/🎧 Watch on YouTube: https://youtu.be/O0ZaZa_YK7M📣 Follow Jasmine: https://www.linkedin.com/in/jasminesharpe/#grubhub #monthsInMotion #branding #motiondesign #creativedirection #inclusiveDesign #brandidentity #foodbranding #rebrand #brandleadership 00:00 – Intro: Grubhub’s rebrand and Jasmine’s creative background 01:48 – Making motion a foundational piece of the identity system 04:20 – Motion examples: the “G runway”, cheese pulls & craveable design 06:30 – Storytelling through motion and sound across all touchpoints 09:10 – Out-of-home in NYC: subtle motion in triptychs and typography 11:10 – Collaborating fast: in-house rebrand in 3 months 13:50 – Test-and-learn design sprints: motion by experimentation 17:30 – Inclusive photography: real people, real food, real joy 23:30 – Balancing brand control with adaptability for partnerships 34:40 – Leading with diversity and building design teams that reflect the world