How GU and The Coconut Collaborative Scaled from £5m “Challenger” to £20m “Household” Brand - James Averdieck, founder GU & The Coconut Collaborative

James Averdieck founder of GU and The Coconut Collaborative is the next guest on HUNGRY.In 2003, James launched GU securing listings at all major retailers and successfully sold to Noble Foods for £32.5 million.In 2014, James founded The Coconut Collaborative, winning listings at listings at Tesco, Waitrose, Sainsbury’s, Ocado with £20m + retail sales.James embodies his puddings.A charming exterior yet his core bubbles with unshakeable resilience and optimism.*Follow on LinkedIn  and Instagram for more content.ON THE MENU:WHY CHALLENGER FOOD AND DRINK BRANDS SHOULD BE GRATEFUL FOR THE UK GROCERYMARKET VS. OTHER MARKETS.HOW TO CRACK THE EXPORT ENGIMA: THE BATTLES OF BUILDING IN U.S.A AND BETTER MARKETS TO FOCUS ON.HOW TO SCALE FROM £5m RETAIL SALES TO £20m RETAIL SALES = PRICE POINT + NPD + CONSTANT IMPROVEMENT = HOUSEHOLD BRANDTHE PILLARS OF BUILDING GREAT BRANDS: MAKE A PROMISE AND KEEP A PROMISE.YOU INHERIT THE GOOD & BAD FROM YOUR PARENTS AND WHAT TO DO ABOUT IT.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)