How Guga Gotsadze Built SmartSoft's Hidden Empire

What happens when a finance executive walks into a small Georgian game studio? In this episode of The Under Pressure Podcast, host Alexandre Tomic sits down with Guga Gotsadze, CEO and shareholder of SmartSoft, to explore how SmartSoft leveraged product iteration, customer feedback loops and data-driven decision-making to become a leader in iGaming innovation, transforming from a three-developer startup into one of the industry’s most prolific game developers with a rapidly growing global user base.What You'll Learn:How the "Control Illusion" mechanic drives player engagement in crash games The product release strategy that balances innovation with viability Why copying is a validation signal and not a threatHow to leverage the Georgian developer ecosystem as a competitive advantageHow AI accelerates game development by 3+ monthsThe IPO Path for iGaming Providers and the trade-offs between private ownership and public markets