EPISODE · Sep 13, 2021 · 33 MIN
How Guy Yalif helped Intellimize grow and raise $30 million in Series B funding
from How to Win podcast with Peep Laja · host Peep Laja
Key points:How Intellimize thinks about competing (1:56)Two key ways Guy thinks about differentiation (4:45)My thoughts on "job to be done" boxes (5:10)The third way Intellimize thinks about differentiation (9:07)How Intellimize's competitive strategy has evolved (10:51)What I think is the most power moat a business can have (14:45)How Guy thinks about building moats (15:52)My view on the power of having a narrow focus (18:20)What competitiveness really means (22:24)How often Guy thinks about the competition (24:00)My take on the best way to deal with competitors (25:30)Wrap up (31:34)Mentioned:Hot JarHubspotBernadette JiwaTeslaProfitwellMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
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What this episode covers
Guy Yalif, Co-founder and CEO of Website Personalization and Conversion Optimization tool, Intellimize. We learn about identifying opportunities in highly competitive categories, hear a unique take on product-based differentiation, and find out how a strong values-based culture helped Intellimize grow and succeed. I weigh in with my thoughts on product-based differentiation, how to use brand as a moat, the advantages of having a narrow focus, and why you shouldn't be naive about the competition.
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How Guy Yalif helped Intellimize grow and raise $30 million in Series B funding
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