How Gym Capacity Limits Can Actually Increase Your Profits

What if cutting your gym's capacity in half could actually double your profits? Sounds impossible, right? In this episode, Marcus Chen sits down with Alex Hormozi to break down the exact math behind turning COVID capacity limits into a profit goldmine. On Built Different, we explore how smart gym owners completely flipped the script on reopening restrictions. Hormozi reveals why maintaining 80% gross margins is non-negotiable, even with limited capacity. You'll learn how switching from $100 unlimited memberships to $25-35 per session models created massive revenue jumps. We break down the supply and demand math that lets you raise prices when capacity drops, and why some gym owners saw 40-60% higher revenue per square foot after going session-based. This isn't theory - it's the real strategy that separated thriving gyms from those barely hanging on. 📍 Chapters: [00:00] Introduction with Marcus Chen [01:30] The counterintuitive capacity profit formula [04:00] Session-based pricing vs unlimited models [07:00] Supply and demand math for capacity limits [10:00] Real gym owner case studies and results [12:00] Key takeaways for implementation 🔍 Topics: gym business model, capacity restrictions, session-based pricing, Alex Hormozi, gym profit margins, fitness business strategy ⭐ Ready to build different? Follow Built Different for more game-changing business insights that actually work. Drop us a 5-star review if this episode helped you see capacity limits in a whole new way. New episodes every day, so we'll catch you tomorrow with another strategy that's anything but typical! Listen on your favorite app at Built Different --------- Keywords: business psychology, business growth, business mindset, startup survival Learn more about your ad choices. Visit megaphone.fm/adchoices