How Gymtrack will change the gym and how 500 Startups changed their business - with co-founder Lee Silverstone

Every once in a while a company comes along that stitches a few of my favourite things together to form a cool business and this just happens to be one. What happens when you take the gym (fitness), the quantified self (data) and the Internet of Things and jam them together? Gymtrack, that's what. Lee Silverstone is the co-founder and co-CEO of this Ottawa-based startup that is approaching the whole gym tracking industry from a different angle. Instead of equipping the body with cyborg-like wearable tech, Lee and his team went straight for the stack...of weights...with their connected offerings. A strong approach and, from what I can see, a unique one as well. This is the story of where the idea came from; how they ended up in 500 Startups and how that impacted their thinking of the business; how they went from believing $100K could build an empire to wanting to build a $1 billion company out of Gymtrack and how they raised their $2.5 million seed round. This plus a bunch of meathead talk makes this one of my favourite episodes to date. Full show notes can be found here.