How Has Social Media Really Affected PR? [REPLAY]

On this ENCORE PRESENTATION of Franchise Today, the discussion centered on social media and public relations as Fishman Public Relations CEO, Brad Fishman, joined host, Paul Segreto. Certainly a hot topic, discussions about social media pique interest of franchisors and franchisees alike. Often viewed as a communications tool, social media has also been embraced by pr firms. But, the questions Brad and Paul focused on were, "Has social media really changed pr? And, if it has, how?"