How Hayley Bendzik Built a Flexible Marketing Collective That Actually Works

In this episode of Founders Future, with host Olivia Sammons, Hayley Bendzik shares how she built YYC3 from a solo freelance venture into a thriving digital marketing collective. Starting her career in traditional marketing, Hayley recognized early the shift toward digital and carved her own path by blending strategy, storytelling, and systems. She discusses how evolving her business model—from hiring employees to building a flexible network of specialists—allowed her to scale sustainably while empowering women and working professionals. Hayley also highlights the power of referrals, the importance of processes, and her vision to expand into education, mentorship, and strategic leadership roles.