How HBO's Insecure Changed Music and the Launch of an Equitable Record Label

This week on the New Music Business, I interviewed the multi-faceted Benoni Tagoe. As the president of Issa Rae’s music label and supervision agency, Raedio, Tagoe breaks down the “audio everywhere” company, what it means to develop an artist, as well as his experiences supervising shows such as Insecure and The Misadventures of Awkward Black Girl. Learn more about Raedio here: https://theraedio.com.3:37 Welcome5:53 How Benoni became a music supervisor13:40 How Raedio operates as a music supervision agency14:56 Music as a driving force in a series17:55 Writing camps25:52 How artists can pitch to Raedio and get invited to a writing camp28:23 Raedio’s record label30:06 Turning Red on Disney+ and Billie Eilish32:08 What it means to develop an artist38:59 Raedio’s music library and how they use it42:14 What’s next for Raedio45:10 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Benoni Tagoe:Website: https://theraedio.comInstagram: https://www.instagram.com/theraedioTwitter: https://twitter.com/TheRaedioTwitter: https://twitter.com/nonibizzLinkedIn: https://www.linkedin.com/in/benonitagoeEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.