How He 10x'd Revenue by Increasing Cost Per Lead (with Nathan May)

Most newsletter publishers obsess over cost per lead. Nathan May, founder of The Feed Media (the largest agency for newsletter growth), explains why that's the wrong metric—and how one of his clients 10x'd revenue by increasing their CPL by 30%.In this episode of Audience Bridge Insights, Nathan breaks down:Why cost per lead is lying to you (and what to track instead)How creative became more important than targeting on FacebookWhy "cheap" traffic sources quietly destroy monetizationThe deliverability mistake that kills inbox placementWhat smart operators do differently (and how they outbid competitors)Key story: One newsletter increased their cost per lead by 30% and revenue went up 10x. Why? They stopped optimizing for "anyone who would sign up" and started optimizing for "people who would actually engage."Topics covered:Intro: The cost per lead trapWhat's changed in paid media (Facebook evolution)Optimizing for engagement vs. signupsThe 10x revenue story (CPL up 30%)Building proper revenue attributionScaling campaigns without losing qualityDefining quality traffic sourcesThe deliverability mistake killing newslettersWhy CPMs are the wrong metricWhy open rates are misleadingWhat smart operators do differentlyThe invite-only newsletter strategyRapid fire questionsWhere to find NathanPerfect for: Newsletter publishers, content creators, digital media operators, anyone running paid acquisition for email listsGuest: Nathan May - Founder, The Feed MediaLinkedIn - in/nathan-may1X (formerly Twitter) - @_May_HamWebsite - The Feed MediaHost: Chris Miquel - Founder, Audience BridgeLinkedIn - in/chrismiquel X (formerly Twitter) - @miqchris🔗 Learn more: www.audiencebridge.io📧 Subscribe to Audience Bridge Insights:  www.audiencebridge.io/subscribe