How He Built a $35M Business With 56% Gross Margins & 21% EBITDA in Under 8 Years | Helmi Ben Flah

What does it take to build a $35M home services business in just eight years?In this episode of the To The Point Home Services VIP Room, Chris Yano, Chad Peterman, and Aaron Gaynor sit down with Helmi Ben Flah, Owner of Guaranteed Service, to break down the systems, accountability, and relentless execution behind his rapid growth.Helmi shares his journey from software engineer to home services entrepreneur and how Guaranteed Service has scaled across HVAC, plumbing, and electrical since launching in 2018. He explains why his company doesn't rely solely on inbound demand, how they use customer data and AI to create outbound opportunities, and how technicians across different trades work together to generate more calls from the customers they already have.The conversation also dives into the operating principles behind the growth: tracking leading indicators instead of waiting for revenue numbers, measuring nearly everything in the business, building accountability into the culture, and learning proven systems from other successful operators and actually executing them.Later, Helmi opens up about one of the biggest challenges facing home services today: employee retention. He also shares what he'd do differently if he were starting over, before turning the tables on Chad and Aaron to ask what it really takes to scale from $50M toward $100M.TIMESTAMPS:00:00 – Intro02:00 – Meet Helmi Ben Flah & Guaranteed Service04:00 – From Software Engineer to Home Services Entrepreneur06:00 – The Growth From $4.6M to $35M09:00 – Execution, Accountability & Training12:00 – Building an Outbound Machine16:00 – Using AI & Customer Data to Generate More Calls20:00 – Leading Indicators vs. Lagging Indicators23:00 – Cross-Selling Between HVAC, Plumbing & Electrical28:00 – Getting Technicians to Generate Multi-Trade Opportunities32:00 – Building One Culture Across Multiple Trades36:00 – Scaling Culture as the Company Grows39:00 – What Redwood Services Changed in the Business43:00 – Why Execution Beats Perfection46:00 – What's Broken in Home Services?49:00 – The Employee Retention Problem52:00 – What Helmi Would Do Differently Starting Over54:00 – How Do You Scale From $50M to $100M?56:30 – Final TakeawaysThank you to our sponsors!Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: Book a free sales visibility session with SalesAsk and mention To The Point to access the exclusive listener offer. https://www.salesask.com/Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepointSend It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.comContractor Commerce: https://www.contractorcommerce.com