Building a $50M+ Zero Alcohol Global Craft Beer Brand | Andy Miller, Heaps Normal

Andy Miller didn’t just start a beer company, he helped spark a cultural shift. In this episode, he shares how Heaps Normal grew from a lockdown experiment into a $50M non-alcoholic beer brand loved across Australia. We unpack building a product for the “sober curious,” turning pandemic challenges into momentum, landing the first 200 customers, designing a category-defining brand, scaling a premium CPG business, and becoming a B Corp from day one.Perfect for founders, brand builders, CPG operators, marketers, and anyone curious about the mindful drinking movement.If this episode helped you, leave a review on Apple Podcasts or follow on Spotify so you never miss an episode. It takes 30 seconds and it's how the next founder finds us.FOLLOW US⁠⁠⁠⁠⁠https://www.youtube.com/@FoundersInMotion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thea.yaps⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@foundersinmotion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/theango/⁠⁠⁠⁠⁠Hosted by Thea Ngo, a Wharton grad, venture capital investor, and (your new favorite?) interrogator behind Founders in Motion. Subscribe for the stories that don't make the headlines yet.Subscribe for the insider playbook on building companies, growth tactics, and founder stories.