How He Built a $50M Beer Brand… With 0% Alcohol | Heaps Normal

Andy Miller didn’t just start a beer company, he helped spark a cultural shift. In this episode, he shares how Heaps Normal grew from a lockdown experiment into a $50M non-alcoholic beer brand loved across Australia. We unpack building a product for the “sober curious,” turning pandemic challenges into momentum, landing the first 200 customers, designing a category-defining brand, scaling a premium CPG business, and becoming a B Corp from day one.Perfect for founders, brand builders, CPG operators, marketers, and anyone curious about the mindful drinking movement.