How He Built #1 Marketplace for 500+ Black-Owned Spirits Brands w/Charles Everett

#20: How does a TikTok creator turn his passion for Black-owned brands into the #1 marketplace for Black-owned spirits?In this episode, Keri sits down with Charles Everett, the founder of urfriendcharles.com, to share how he built a thriving e-commerce platform, one bottle at a time.Charles opens up about how his idea started during the pandemic, what it takes to build partnerships in a highly regulated industry, and how he’s helping consumers discover and shop hundreds of Black-owned liquor, wine, and non-alcoholic brands.In this episode, you’ll learn:The challenges of launching an e-commerce platformThe unthinkable hurdles and costs small businesses face to launch their spirits productsWhy non-alcoholic beverages are becoming more popularHow to use A.I. to enhance shopper experiencesThe power of community and collaboration in brand growth.A portion of all proceeds from UrFriendCharles, including purchase will go directly to GOODProjects, a Washington, D.C nonprofit breaking the cycle of generational poverty by helping families and youth create self-sufficient lives.Connect With Charles Website → @urfriendcharles.com IG → @urfriendcharles TikTok → @urfriendcharles📲 Connect with me kerihenderson.com/links📧 Subscribe to The Kickback With Keri Newsletter kerihenderson.com/newsletterEnjoying the podcast? Support the show