How He Built Diplo

Kevin Kusatsu managed Diplo for twenty years without a contract. This is the playbook. Kusatsu co-founded TMWRK and took Diplo from a support act in 2006 to the most streamed song in Spotify history. In this episode he opens the books. We cover: - Why he never signed a management contract with any client, ever - The Tony Hawk thesis: hold a space no one is occupying - Why Diplo never signed himself to a label, and how the singles strategy became the industry template - The cashier's cheque that bought Major Lazer's rights back from Downtown Records - The Because Music handshake and what it paid a decade later - Hiring mtheory, the marketing engine behind Lean On - Pricing every deal for year five instead of this quarter Read the companion article, How he built Diplo: https://www.theblackhoody.com/p/how-he-built-diplo Subscribe to The Black Hoody for the frameworks behind the music and comedy business: https://www.theblackhoody.com Guest: Kevin Kusatsu Host: Luke Girgis #Diplo #MusicBusiness #ArtistManagement #MajorLazer #TheBlackHoody