How He Makes Cops Go Viral | Rafael Horta

Rafael Horta is a pioneer in the police social media world. He and his partner, Nick, started the first police podcast in the world! From there, they took over social media with many of their videos going viral! Rafael explained to us their social media strategy, how it aligns with the police's goals, and how to make a viral video. He also told us if the ticket quota is real, if the cops + donuts stereotype is true, touched on the current Miami issues, and more! Enjoy! Rafael Horta: Instagram: https://www.instagram.com/p/C8HWCX5x7O7/ Miami Police Department: Instagram: https://www.instagram.com/mpdpolice Eduardo Moya: Instagram: https://www.instagram.com/mr_moya/ Manny Alfonso: Instagram: https://www.instagram.com/mannyalfonso8/ Follow Us! - A Day in Miami: Instagram: https://www.instagram.com/adayinmiami/ Listen on Spotify: https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID ________________________ Produced by: Ben Schwede Instagram: https://www.instagram.com/bendzisan/ 0:00 Intro 0:48 First Police Station with a Podcast 1:55 Approved by the Chief 3:10 Catching Attention and Analytics 5:08 Quantifiable Results 6:40 Aliens in Bayside 11:31 Donuts in the Intersections 12:30 Provoking Officers 15:50 Pulling Drivers Over 17:51 Good Side of Miami 19:31 Police Officers are Regular People 21:08 Is Ticket Quota Real? 23:08 Cops and Donuts 24:33 Fit Cops 25:33 Showing Behind the Scenes 27:13 Craziest Police Story 30:05 Crazy Good Police Story 32:15 Defunding Police 34:48 Protests 36:15 Arrests from Social Media 37:26 New Technology 39:57 Recruitment 43:14 AI Dogs and Humanoids 44:26 Outro